Privacy Policy

PRIVACY AND SECURITY POLICY

Last Updated: July 2026

Welcome to londonworth.co.uk (the "Site"), owned and operated by WESTMONT COMMERCE LTD ("we", "us", or "our"). We are committed to protecting and respecting your privacy.

This Privacy and Security Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our Site and purchase our products, including our tennis trainer rebound balls and solo tennis practice equipment. It also outlines your privacy rights under United Kingdom law and explains how the law protects you.

1. IMPORTANT INFORMATION AND WHO WE ARE

1.1 Data Controller

For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is:
Company Name: WESTMONT COMMERCE LTD (Registered in England and Wales, Company No: 16963491)
Registered Office: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Contact Email: info@londonworth.co.uk

1.2 Third-Party Links

Our Site may include links to third-party websites, plug-ins, and applications (such as social media extensions or external payment gateways). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we strongly encourage you to read the privacy policy of every website you visit.

2. THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data: Includes first name, last name, username or similar identifier, and title.
  • Contact Data: Includes billing address, delivery/shipping address, email address, and telephone numbers.
  • Financial Data: Includes payment card details and payment account details (processed securely via PCI-DSS compliant third parties).
  • Transaction Data: Includes details about payments to and from you and other details of products (such as our tennis trainer rebound balls and solo tennis practice equipment) you have purchased from us.
  • Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site.
  • Usage Data: Includes information about how you use our website, products, and services.
  • Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.

3. HOW YOUR PERSONAL DATA IS COLLECTED

We use different methods to collect data from and about you, including through:

  • Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you purchase our products, create an account, subscribe to our newsletter, or request marketing material.
  • Automated Technologies or Interactions: As you interact with our Site, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see Section 10 (Cookies) for further details.
  • Third Parties or Publicly Available Sources: We receive Technical Data from analytics providers (such as Google Analytics based outside the UK) and Transaction/Financial Data from technical and delivery services, alongside e-commerce platforms (such as Shopify Inc.).

4. HOW WE USE YOUR PERSONAL DATA AND OUR LEGAL BASES

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Performance of a Contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., to process your payment, fulfill your order, and arrange delivery of your purchased items).
  • Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., to screen orders for potential risk or fraud, and to optimize our Site experience).
  • Compliance with a Legal Obligation: Where we need to comply with a legal or regulatory obligation in the UK.
  • Consent: Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for Which We Will Use Your Personal Data:

To register you as a new customer: Identity and Contact data. Lawful Basis: Performance of a contract with you.

To process and deliver your order, manage payments, and collect fees: Identity, Contact, Financial, Transaction, Marketing & Communications data. Lawful Basis: Performance of a contract with you; Necessary for our legitimate interests (to recover debts due to us).

To manage our relationship with you: Identity, Contact, Profile, Marketing & Communications data. Lawful Basis: Performance of a contract with you; Necessary to comply with a legal obligation; Necessary for our legitimate interests (to keep our records updated).

To administer and protect our business and this Site: Identity, Contact, Technical data. Lawful Basis: Necessary for our legitimate interests (running our business, provision of administration/IT services, network security, and to prevent fraud); Necessary to comply with a legal obligation.

To use data analytics to improve our website, products, marketing, and customer experiences: Technical, Usage data. Lawful Basis: Necessary for our legitimate interests (to define types of customers for our products, to keep our Site updated and relevant).

To deliver relevant website content and advertisements to you: Identity, Contact, Profile, Usage, Marketing & Communications, Technical data. Lawful Basis: Necessary for our legitimate interests (to study how customers use our products, develop them, and grow our business).

5. MARKETING AND BEHAVIOURAL ADVERTISING

We strictly comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the ASA CAP Code) and the Privacy and Electronic Communications Regulations (PECR).

5.1 Promotional Offers from Us

We may use your Identity, Contact, Technical, and Usage Data to form a view on what we think you may want or need, or what may be of interest to you. You will receive marketing communications from us if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing.

5.2 Third-Party Marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

5.3 Opting Out

You can ask us or third parties to stop sending you marketing messages at any time by following the unsubscribe links on any marketing message sent to you, or by contacting us at info@londonworth.co.uk at any time.

5.4 Behavioural and Targeted Advertising

As described in Section 4, we use your personal data to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising through standard external portals such as the NAI, Facebook, Google, Bing, and the Digital Advertising Alliance Portal.

6. DISCLOSURES OF YOUR PERSONAL DATA

We do not sell, trade, or rent our users' personal identification data to third parties. However, we may share your personal data with the parties set out below for the purposes set out in Section 4:

  • Service Providers: External third-party service providers acting as processors based inside or outside the UK who provide e-commerce hosting platforms (such as Shopify Inc.), IT and system administration services, and logistics/delivery operations to transport your ordered goods safely.
  • Professional Advisers: Acting as processors or joint controllers including lawyers, bankers, auditors, and insurers based in the UK.
  • HM Revenue & Customs (HMRC), Regulators, and Other Authorities: Based in the United Kingdom who require reporting of processing activities in certain circumstances.
  • Corporate Restructuring Parties: Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

7. INTERNATIONAL DATA TRANSFERS

Our online store is hosted on Shopify Inc. They provide us with the e-commerce infrastructure allowing us to distribute our goods. Consequently, your personal data may be transferred to, stored, and processed outside of the United Kingdom (for instance, to Canada and the United States) where Shopify or our integrated service providers house cloud infrastructure.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: adequacy regulations by the UK Government, or Standard Contractual Clauses (SCCs) alongside the UK International Data Transfer Addendum (IDTA).

8. CREDIT CARD AND PAYMENT SECURITY

The security of your financial data is of paramount importance to us.

  • Encryption: All payment transactions performed on our website are encrypted using Secure Sockets Layer (SSL) or Transport Layer Security (TLS) technology.
  • Data Minimisation: We do not store your full credit or debit card numbers on our servers. All direct payment processing is executed securely via PCI-DSS compliant third-party payment gateways (such as Shopify Payments, Stripe, or PayPal).
  • Shopify Gateway Security: If you select a direct payment gateway, your credit card data is securely encrypted under PCI-DSS rules.
  • MOTO (Mail Order / Telephone Order) Security: We do not natively process physical mail orders or phone financial logs. Should authorized personnel receive physical documentation containing card details, these materials are processed directly into secure portals and immediately destroyed.

9. DATA SECURITY AND RETENTION

9.1 Technical Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, altered, disclosed, used, or accessed in an unauthorized way. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator (such as the Information Commissioner's Office) of a breach where we are legally required to do so.

9.2 Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, tax, or regulatory reporting requirements (such as holding invoice and transaction data for a minimum of 6 years to satisfy UK tax law).

10. BROWSER COOKIES AND TRACKING TECHNOLOGIES

Our Site uses cookies to distinguish you from other users of our website.

10.1 Types of Cookies We Use

  • Strictly Necessary Cookies: Required for the operation of our website.
  • Analytical or Performance Cookies: Allow us to recognize and count visitors.
  • Functionality Cookies: Used to recognize you when you return to our website.
  • Targeting/Marketing Cookies: Record your visit to our website and the links you have followed to make advertising more relevant.

10.2 Core Shopify Cookies Implemented on Our Site

_session_id (sessional), _shopify_visit (30 mins), _shopify_uniq (daily), cart (2 weeks), _secure_session_id (sessional), storefront_digest (indefinite).

10.3 Managing Cookies

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Note: blocking essential cookies may impact Site functionality.

11. YOUR STATUTORY LEGAL RIGHTS

Under the UK GDPR and UK Data Protection Act 2018, you have the right to request access to your personal data, request correction, request erasure, object to processing, request restriction of processing, request data portability, and withdraw consent.

If you wish to exercise any of the rights set out above, please contact our Data Protection Compliance Team at info@londonworth.co.uk.
No Fee Usually Required: You will not have to pay a fee to exercise your rights unless the request is clearly unfounded, repetitive, or excessive.
Right to Complain: You have the right to make a complaint at any time to the Information Commissioner's Office (ICO) (ico.org.uk).

12. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website.

13. CONTACT DETAILS AND COMPLIANCE

If you have any questions about this Privacy and Security Policy or our data protection practices, please contact us via our official operational channels:

Company Name: WESTMONT COMMERCE LTD
Email Address: info@londonworth.co.uk
Postal Address: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom